Is nothing sacred from merchandising? It would appear not!
Imagine my face when Daddy Munch came back from a Tesco trip with Munch, clutching 3 boxes of Disney princess plasters. I have horrible foresight, so I immediately knew we were doomed on the plaster front until she was at least a teenager. Daddy Munch on the other hand took a while to twig (aka Joey from Friends).
As if it’s not bad enough that these ingenious merchandisers come up with the plasters. They go ahead and put an assortment of characters in the box (they clearly don’t have children). So if we are really unlucky, we might need to trash 80% of the box, after all the favourite characters are gone!
Is this ‘everyday object’ merchandising doing any of us any harm? Well no. But since Star Wars started off merchandising, gradually every item imaginable has been taken over by these little characters (don’t even get me started on Peppa Pig! I hate that pig!) Not helped along by the stores who place them all at the perfect height for toddlers arms (thanks!).
No more was our plaster gate fate sealed before we saw for ourselves what we were really in for. There’s me collecting magnesium sulphate and dressings from the nurse for Munch’s bee sting (that’s another story), when she protested that she wanted an Ariel one. Thank you Walt Disney!