If you’ve followed by blog since the start, you’ll know that a bit of a past time for me is making up little printables and various bits and pieces. I vowed to share these with you regularly and I’ve got some catching up to do! I’ve done a meal planner in the past, which is still available to download here if you want a more colourful option. However, I’ve simplified the design to be more in keeping with our kitchen now and I thought I would share this with you.Continue reading
Create your own childrens birthday party invitiations with this cute foil balloon and confetti design printable. To customise the free party printable, just open in any editing program (even Word!) and add your own party details and either save and send online or print and hand out to your kids friends. You could also print them blank and handwrite the party details, if you prefer.Continue reading
Having seen this question asked a fair bit recently, I’m continuing on my blog 101 series with blog statistics. Mainly what to look for and where to find it.
P2P (person to person) marketing is very big right now. What does that mean for us bloggers? Well it means more and more brands are looking to engage in blogger outreach programs. In turn, more and more bloggers will be receiving emails asking for blog stats Daunting? Not really…you just need to know where to look.
Get The Right Tools For The Job
There are various tools out there to help measure various blog stats and social insights. Klout, Kred, Twitter analytics, Facebook analytics all are fairly straight forward, but for me the 1 thing I can’t live without is google analytics.
If you don’t already have google analytics set up for your blog, then get it!
Don’t let google analytics have you running for the hills (especially with new universal tracking and google tag manager…eek!). Yes, I’m guilty of spending my entire life on it, analysing, reporting and setting goals. But as a blogger, what statistics do I really need to be aware of?
What Blog Statistics Do I Need To Give?
With a vast range of blog statistics available, I spoke with Lisa from Bump PR to find out exactly what they look for when reaching out to bloggers.
“The bumpPR team loves working with bloggers and have had a lot of enjoyment building relationships with many of the mummy bloggers through mini projects, ambassador work and ongoing reviews.“
Lisa continues “We always like to have a good picture of who is reading the blog and of course how many, unique visitors per month is key for us, but it is also interesting to know how long they are staying on the blog. It is great to understand what posts are most popular on the blog and we are certainly keen to know what social media platforms the blogger interacts on and how successful this has been.”
Who Is Reading The Blog:
Google Analytics will tell you alot about who is reading your blog. Right down to age range, gender and even their interests. This is really important for media packs. You can find this in the reporting section under ‘Audience’.
Unique Visitors Per Month:
This statistic can also be found within the ‘Audience’ section, on the overview. Note that sessions=visitors and users=unique visitors:
How Long They Stay On The Blog:
This helps you understand the level of engagement your readers have on your blog. Do they stay a while, read a few posts, or hop on and off? As you can see from the above image, this can also be found in Audience overview.
My average site duration is just over a minute. People on average read 1.49 pages and bounce rate is over 78%. What does that mean? Well all three go hand in hand. Bounce rate is defined in simple terms is ‘percentage of people who only read one page’ and then ‘bounce’ back off the site.
As you can see I could improve my engagement with readers, by making them continue to read other posts, reducing my bounce rate and in turn improving my duration and pages per visit score. Then again…is it the nature of blog readers to hit and run? I know I do.
Which Posts Are Most Popular:
Most of you will turn again to your blog platform for this information. This can also be found on google analytics, this time under the behavior content section. Note that ‘/’ will be your home page.
How successful are my social platforms:
As a blogger, we are probably very guilty of spending our entire life tweeting, commenting and posting across every platform there is and loving it! But, if asked where do we find out how successful we are? There are a number of social influence tools our there, Klout, Kred, ebuzzing (to name a few) which will measure your scale of influence online. So make sure if you are informing PR companies of your follower numbers, that you also include these scores (as well as any Tots100, Foodies100, Hibs100 or equivalent positions)
But most social platforms also provide you with demographics and engagement data about your followers, so be sure to shout about these too.
I could go on and on about statistics. I really am a massive fan of over analysing.
If your numbers aren’t high, should you hide from PR companies? Not at all!
So yes in a big pond of successful bloggers, you may feel like a very small fish (I know I do!) PR Companies may ask for blog statistics, but they aren’t the be all and end all. Lisa from Bump PR explains
“It is not all about the stats though, we also like to read the bloggers previous posts and get a feel for their writing style and the look and feel of the blog itself. We certainly love a blog with lots of lovely imagery and like it when we see a blogger has taken their own images as well as using those provided by the PR or brand. We are always on the lookout for up and coming blogs so if we spot one we really like then we have been known to take a punt in the hope they are growing, this has always worked well!”
So now you know how to find those all important numbers, be confident and reply to those emails full of gusto and stand out from the crowd.
I’m doing a Blog 101 series to share what I’ve learned in my first year of blogging with you. This week it how to make your images pinnable on pinterest.
So in an ideal world, we would all be professional photographers and photoshop experts. However whether you are or, like me, you’re not…there are a few things you can do to make your blog images visually stimulating and more pinnable on pinterest, driving more traffic to your blog.
Add a ‘Pin It’ rollover to your blog images
Did you know that only 20% of all pins on pinterest are unique pins (probably done by the company or blogger themselves) However, should someone deem your blog post image pin worthy, you need to make sure you make it easy for them.
I use the ‘Pinterest Pin it’ plug in on my wordpress blog, but there are a few plug ins out there (so don’t be scared that you have to know coding – YOU DON’T!) These plug ins offer you the bog standard Pinterest logo rollover, but if you want to be a bit creative, you can add one that ties in with your blog design.
If your blog pictures contain photos of your kids in the bath (for example), you might want to be selective about which images you want people to pin. ‘Pinterest Pin It’ plugin allows you to control this. Giving you that bit of extra control over your images.
We all know that using images without permission is a big no no! But did you know about the various free stock images that you can use to help you create that super gorgeous pinnable picture? If you were at this years Britmums Live, you will have already learned that Getty Images have released a huge amount of royalty free images to the public. All for the cost of a credit back to the site (don’t forget!).
There is also a second place where I love to get my mitts on free photos (and other bits & bobs…more on that later) Creative Market. It’s basically an Etsy for graphic designers. You can pick up various AMAZING things on here from a couple of dollars, to upwards of fifty dollars. However, each Monday they release a fresh set of free goods to download (YAY!) This ranges from fonts and little graphics to those all important photo packages. One week I got a pack of 100 landscape jpegs.
Getting The Repin, again, again and again
Repins account for 80% of all pins on pinterest. So once your blog post image hits Pinterest you really want to make sure it’s working hard for you. Some posts warrant a specific pinterest pin, such as tutorials, recipes or craft posts, where you can summerise instructions onto 1 pin. If you are unsure, search pinterest yourself and see what the most repinned pins look like for that topic.
That being said, for the ‘everyday posts’ you can usually satisfy both the 80% and the 20% by making sure that you have at least 1 image on your post that represents exactly what it is about. Think of it like an advertising billboard to get people from Pinterest on to your post. Get creative! Style it up and get that click.
There are a number of free image editing packages out there that will let you add text to images. A popular choice amongst bloggers is Pic Monkey. However, there are more programs out there, such as Canva, Photoscape (my favourite) or if you want to be super fancy there is a free program called GIMP, which is almost identical to photoshop (you can even import those fabulous free photoshop brushes you get on Creative Market into it).
Don’t just add text, add creative elements like swirls, arrows (again all available free from Creative Market) to make your image as eye catching and clickable as possible.
Make sure you remember the all important Pinterest Width…736px!
So you’ve gone to all that effort and created that perfectly pinnable image. Now you want people to find it. First structure your pinterest boards, using board names and descriptions for each board to cram as many topical keywords in as possible. Then when you are adding your pin, ensure you select the most appropriate board for it, as well as using the same technique for the pins description.
There are 500 characters on a pin description, but don’t spam it. Keep your description concise and dense in keywords. Pins which have a description of 100 characters are more likely to be repinned.
Also pins which have the same keywords in the URL and image name and more likely to appear higher up.
Pin to Group Boards
Pinterest group boards are another way of getting your pin repinned. Group boards are board where a collection of people can pin to one board. This makes for a very topical and ‘followable’ board. Most group board have instructions on how to gain pinning rights in the description. This instantly gives your pin huge exposure and a better chance of instant repin.
You can find more hints and tips for Pinterest and other blog tips and freebies over on my group Pinterest board:
[prw username="lifewithmuncher" boardname="blog-tips-free-bits/" maxfeeds="4" divname="myList" printtext="0" target="newwindow" useenclosures="yes" thumbwidth="185" thumbheight="185" showfollow="large"]
This freebie is somewhat long over due! So it’s about time I paid it forward again and I’m excited to bring you some more free social media icons for you to download and use on your blog.
These latest social media icons feature a wooden plank effect background in grey and having listened to your feedback, I have now included ‘you tube’, ‘blog lovin’ (and if you are a budding designer) a blank background PNG for you to customise with your own social graphics.
If you run a wordpress blog and need help uploading these, I have a post to help you.